The Holy Smoke Smoky Hickory Rub is a delicious blend of sweet spices, mild heat and deep smoky flavor. The signature hickory smoke flavor gives a classic BBQ touch to any dish, while the carefully balanced spices provide a unique “sweet heat” experience.

Like all Holy Smoke rubs, this one is handcrafted in small batches using only AAA-grade spices and chilies. Each ingredient is carefully selected from passionate, small-scale producers, many of whom are DOP certified.

This rub isn't just flavorful—it also makes your meat more tender and juicy, thanks to the unique blend of spices that work together to deepen flavors and seal in juices.

Usage Tips & Inspiration:

• Beef: Indispensable on brisket, burgers or short ribs.

• Pork: Perfect for pulled pork, spare ribs or pork tenderloin.

• Chicken: Gives chicken wings and thighs a smoky, spicy boost.

• Tip: Let the meat rest for at least 30 minutes after rubbing for maximum flavor absorption.

Ingredients: Brown sugar, natural sea salt, paprika, onion, garlic, cayenne pepper, Ancho chili, Chipotle chili, black pepper, cumin, hickory salt, honey powder.

Content: 175 g