The Bitter Truth

The Bitter Truth – The essence of cocktail culture

The Bitter Truth is a leading brand specializing in cocktail bitters, bar liqueurs, and aromatic extracts. Based in Germany, the brand offers a wide range of products beloved by bartenders and cocktail enthusiasts worldwide. Bitters are the secret flavoring behind classics like an Old Fashioned, Manhattan, or Negroni.

The story behind The Bitter Truth

The Bitter Truth was founded in 2006 by German bartenders Alexander Hauck and Stephan Berg. Their mission was clear: to restore bitters to the modern cocktail world after these age-old flavors had long been underappreciated.

They developed a range of bitters based on historical recipes and high-quality botanicals. The brand quickly became one of the most respected names in the international bartending community.

Today, The Bitter Truth is known as a pioneer in the revival of craft cocktails and aromatic cocktail ingredients.